Must Read for Reapplicants

This time of year, we get a huge number of inquiries from students gearing up for the reapplication process.  This makes sense, as this subset of students is often driven to succeed, still hurting from the sting of getting rejection letters, and aware that going at it alone all over again might not make much sense.  And truth be told, hiring a vetted admissions consultant is rarely a better investment than when you are reapplying to business school.  However, there are a few techniques and things we have discovered that can help all reapplicants, not just those who become our clients:

1. Nearly every school can be “reapplicant friendly” so don’t be afraid to reapply anywhere and everywhere.  The biggest mistake we see people make on the second go-round is they avoid all the schools they just got dinged at.  This is not a good strategy.  Can you fold in some new ideas?  Of course.  But do try to have a fresh start is a big mistake.  For starters, you might lose the bonus points that many reapplicants receive for tenacity and demonstrated interest.  Second, you might be compromising your list of schools for something that won’t ever hurt you.  Even a school that is not known to be reapplicant friendly, like HBS, usually has a larger reason.  For Harvard, they tend to favor younger students and rock stars, so getting dinged can hurt your case on the latter point (even if it is subconscious for the reader) and simply make you a year older on the former.

2. Don’t read into application format.  Columbia and UCLA Anderson feature reapplicant essays only, where you provide “new” information, but not a fresh application.  So surely they must be down on reapplicants, right?  Nope.  We’ve seen Columbia respond very favorably to reapplicants – especially those who apply very early for Early Decision (we’re talking July here).  So don’t read into the fact that Kellogg lets you submit a whole new application and a reapplicant essay, while UCLA doesn’t.  They require different approaches, but one’s not more likely to admit you than the other on those grounds alone.

3. There are many forms of “updates.”  So many reapplicants get hung up on not having enough to “update” the school on – especially when they were dinged in Round 2 of one year and then apply Round 1 of the next year.  Don’t sweat this.  In addition to new test scores, work promotions, new experiences (life and work), and even classes taken on the side, you also can have an updated perspective.  Better formed career goals, a better insight into the specific school, better stated themes … it’s all updated and improved.  And if they can tell you spent more time, did more research, and maybe got some assistance in improving those areas?  They will be happy, because you understand your own candidacy better and are more prepared for b school.

4. Don’t fear the overhaul.  Another weird myth that seems to persist among reapplicants is that you can’t dramatically change your narrative in the new application.  The idea goes something like this: they will see my application from last year and know that I changed everything.  For starters, no, they probably won’t.  Admissions officers have thousands of files to read – rarely are they going to double down for one person.  But even if they did … so what?  People can’t grow?  Evolve?  Better themselves?  Improvement is not a bad thing, whether in understanding of self, writing style, or even the packaging of your story.  You do every single person a favor when you get better.  Never, ever run from improvement because you think it will somehow reflect poorly.  It’s pretty much impossible.

5. Don’t panic.  The most common type of reapplicant we work with is someone who got oh-so-close and barely missed.  (Full disclosure: this is partly because of our philosophy of only working with candidates we believe we can help reach their goals, so it is self-selecting.)  The hardest thing about working with this type of student is keeping them calm.  They all want to retake the GMAT, no matter their score.  They want to take four new extension classes and join five new organizations and generally transform themselves.  Going back to #3 on this list, the best updates are usually in perspective and presentation.  In all likelihood, if you got close (getting waitlisted, interviews without an admit, etc.), it means you don’t need to transform, you just need to tweak.  In almost every case, essay structure needs to be fixed (business school applicants are the worst at structure, no offense), career goals need to be better articulated (our best guess is that 95 of every 100 MBA candidates do not correctly lay out career goals and articulate the appropriateness of the degree in question) and school fit better demonstrated (more like 99 out of 100 candidates miss critical DNA elements of the schools to which they are applying, instead hitting only the shallow, basic, and easily-researched aspects).  THAT is usually the way to a new result … NOT trying to become a new person.

We hope that everyone who reapplies this year reads this post and is helped by these rules of thumb.

If you are interested in a free initial consultation, please email  Our boutique approach pairs you with one of the principals of our company, meaning you will be working with someone capable of walking you through the above steps and perfecting your application.

Finally, make sure to download our free How to Apply to HBS guide.



  1. Kevin

    Number 4 is very true. I re-applied to two schools. For one of them, I kept my story the same. For the second one, I changed my goals and everything. I didn’t even get an invite from the first school, and got in the second. Both schools are very competitive (top 10), very comparable and admit the same type of students. Moral of the story: what do you got to lose?

    • Thanks for the comment Kevin. I agree. A wise man once said – “Sometimes you gotta say F it and go with what you know.” Again, thanks for sharing your experience and keeping it real.

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